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Apple Introduces iTunes 10 for MAC and Windows

Apple had their media event today and there were plenty of new launches.
Apple iTunes 10 is now available and it comes loaded with an integrated social networking platform named Ping.
Ping is largely aimed at the audience that is a heavy user of Apple iTunes. It is also aimed at music lovers.
People can sign up, then find friends, acquaintances and public figures to "follow." As with Facebook and Twitter, Ping will deliver a stream of updates, showing friends' iTunes purchases and other information. Ping will also generate a personalized top-10 music chart based on what friends buy or listen to.
Apple says Ping is an optional service; people can choose to keep their music purchases and other iTunes actions private.
Ping doesn't have to rival Facebook or Twitter in popularity to be a success, Forrester analyst James McQuivey said. He said Ping just needs to help Apple sell a few more songs.
The social feature is the first obvious sign that Apple is integrating technology from the music startup Lala.com, which it bought last year.
Lala also gave members a peek at what music friends were playing. And it had developed — but never introduced — an iPhone app that would have allowed users unlimited streaming of songs for 10 cents each.This is pretty huge considering Apple has a ready user base of more than 100 million users who use Apple iTunes actively to manage music on their iPods.

Apple, however, gave no indication Wednesday that it might be working on a Lala-inspired streaming music service, which might let people access their vast iTunes music libraries remotely instead of having to download and store them individually.
Other companies are set to benefit from Ping, including Live Nation Entertainment Inc., which powers the concert listings of the new Ping music discovery tool. CEO Michael Rapino said in a statement he was "thrilled" to take part in the plan, which he said will help sell tickets through LiveNation.com and Ticketmaster.com.

Apple iTunes incidentally also get a brand new logo. The company said that because CDs have become so irrelevant today, they decided to get rid of the previous logo that featured one.

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