LG Electronics has backed off from Windows Phone smatphones and will focus on Google's Android, according to a report.
This news comes with the announcement of Steve Ballmer headed to Seoul Digital Forum on May 22 where he will be meeting with various business and developers. Though LG claims to not know his business schedule the implication is that Ballmer may meet with LG for some damage control regarding their recent smartphone decision.
LG has noted that Windows Phone 7, based devices hold less than 2% of the global smartphone market, according to multiple market analysts.
“The total unit of Windows Phone sold in the global market is not a meaningful figure,” said the LG spokesman, further elaborating that it currently has no plans of rolling out another LG-manufactured Windows phone soon.
LG will now be putting resources into developing Android devices and needs to continue doing so to compete with Samsung and HTC devices.
This is clearly a sign that not only consumers but also OEMs have rejected the Windows Phone OS. Nokia which is currently the top manufacturer of Windows Phone is also struggling with actual numbers. Although Nokia Lumia 900 is touted as a success by CEO Stephen Elop, even saying the demand has out grown supply of the device. But they have shied away from telling the actual sale figures.
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This news comes with the announcement of Steve Ballmer headed to Seoul Digital Forum on May 22 where he will be meeting with various business and developers. Though LG claims to not know his business schedule the implication is that Ballmer may meet with LG for some damage control regarding their recent smartphone decision.
LG has noted that Windows Phone 7, based devices hold less than 2% of the global smartphone market, according to multiple market analysts.
“The total unit of Windows Phone sold in the global market is not a meaningful figure,” said the LG spokesman, further elaborating that it currently has no plans of rolling out another LG-manufactured Windows phone soon.
LG will now be putting resources into developing Android devices and needs to continue doing so to compete with Samsung and HTC devices.
This is clearly a sign that not only consumers but also OEMs have rejected the Windows Phone OS. Nokia which is currently the top manufacturer of Windows Phone is also struggling with actual numbers. Although Nokia Lumia 900 is touted as a success by CEO Stephen Elop, even saying the demand has out grown supply of the device. But they have shied away from telling the actual sale figures.
This is really a time for Microsoft to rethink its strategy, Windows Phone and Metro UI so far have only impressed critics but not customers. This reminds me of a situation of Mac Os vs Windows. When first Windows was released it was compared negatively with Mac OS. But Microsoft roped in OEMs and allowed them freedom to tweak OS according to their use. Which eventually lead them to dominate PC market for decades. Right now same approach is followed by Google with its Android. While Android allows to be tweak it to any limit by manufacturers differentiate their offerings from the market. E.g. Samsung has TouchWiz, HTC has Sense UI etc.. Windows Phone is same regardless of the OEM. This really makes the brand name. Therefore, the only thing that will differentiate Samsung to Nokia will be the outer body.
To sum it up another win for Android and loss for Windows Phone.
Get our regular updates in Google Currents for Android or iOS platforms click here or scan QR code below.
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